—The Foundation’s Annual #GivingTuesday Campaign Aims to Raise $1M—
—Partnership with The Social to Feature Crowd-Sourced New Flavor; Proceeds Going to Racial Justice Organizations—
(Brooklyn, N.Y.)—With Thanksgiving a couple of weeks away, the Brooklyn Community Foundation is gearing up for its annual #BrooklynGives campaign, which is open now and runs through #GivingTuesday, November 30th at BrooklynGives.org. Each year, #BrooklynGives introduces the generous people of Brooklyn to the borough’s small, grassroots, community-led racial justice organizations, many of which have faced an especially challenging time during the pandemic. Now in its 6th year, #BrooklynGives has raised over $3 million for these nonprofits.
“#BrooklynGives is the only #GivingTuesday campaign that is focused on supporting the hyper-local racial justice organizations in Brooklyn that have been lifelines for our communities during COVID-19. Less than five percent of philanthropic dollars in New York City reach Brooklyn, the city’s most populous and fastest-growing borough. This #GivingTuesday, we want to make sure Brooklyn’s small BIPOC-led nonprofits receive the gratitude and investment they deserve so they can continue their important work,” said Marcella Tillett, Vice President of Programs and Partnerships, Brooklyn Community Foundation.
For participating nonprofits, #BrooklynGives offers a free fundraising platform that they can use to tell their story, engage with potential donors, and receive contributions. For donors, #BrooklynGives is an opportunity to discover and support racial justice-focused organizations they may not have heard of previously. Donors can also use the “shopping cart” feature to support up to 10 local nonprofits at once with one easy payment at BrooklynGives.org (donations can be made through the end of December). And people of all means can feel good about participating because even modest amounts have a significant impact on these small community organizations.
Giving Made Sweeter
This year, the holidays will be even sweeter because The Social is partnering with Brooklyn Community Foundation’s #BrooklynGives campaign to launch a new ice cream flavor benefiting local nonprofits. Now through November 14th, ice cream fans can submit their ideas for a new ice cream flavor (including the name and ingredients) that celebrates the generosity of Brooklyn’s communities. The winning flavor will be unveiled on #GivingTuesday, November 30th and will be available for purchase at The Social’s Prospect Heights store through the end of December.
“We’re thrilled to partner with Brooklyn Community Foundation as the first beneficiary of our Churn for Change fundraiser, where we’ll be working with Brooklyn-based nonprofits to help them raise money,” said Jackie Cuscuna, co-owner, The Social. “All proceeds from the flavor will benefit the #BrooklynGives campaign. And, the winning contestant will receive two free pints of Brooklyn’s newest, most generous ice cream, a The Social t-shirt, a $100 #BrooklynGives gift card to donate to the nonprofits of their choice at BrooklynGives.org, and bragging rights.”
Getting to Know Brooklyn’s Nonprofits
Every hour on the hour throughout #GivingTuesday, Brooklyn Community Foundation will post videos from participating nonprofits on their social media channels to highlight the different kinds of efforts being made to support communities of color in Brooklyn. The videos will offer a glimpse of the day-to-day work that largely goes unseen by the average Brooklynite but makes a big difference in the lives of so many neighbors. The #BrooklynGives nonprofit partners work in a wide range of areas—all through a racial justice lens—including youth development and education, older adults, immigrant communities, food access and security, sustainability and the environment, community safety, criminal justice, the arts, civic engagement, and housing.
Give the Gift of Local Giving
For the first time, this year donors can purchase #BrooklynGives gift cards. The perfect gift just in time for Chanukah and great for stocking stuffers, #BrooklynGives gift cards can be used to support any participating organization at BrooklynGives.org. Through this offering, #BrooklynGives supporters can share the joy of giving on #GivingTuesday with their friends, family, or colleagues. Learn more at https://www.brooklyngives.org/info/ecard-faq.
$100,000 #GivingTuesday Donation Match
To give donors an even greater incentive to give locally on #GivingTuesday, Brooklyn Community Foundation is providing a $5,000 dollar-for-dollar donation match to each of the 20 finalists of its annual Spark Prize. Held annually, the Spark Prize celebrates long-standing Brooklyn nonprofits dedicated to racial justice that have made a profound impact on the borough’s communities. This year’s finalists are Arab American Association of New York, Arab-American Family Support Center, Black Women's Blueprint, Brownsville Community Culinary Center, Brooklyn College Community Partnership, Brooklyn Legal Services Corporation A, Brooklyn Movement Center, Center for Community Alternatives, Center for NuLeadership on Human Justice and Healing, Extreme Kids & Crew, The F.A.R.M., Girl Be Heard, Good Call NYC, Grow Brooklyn, Groundswell Community Mural Project, Mixteca Organization, Morningside Center for Teaching Social Responsibility, Neighborhood Housing Services of Brooklyn, New York City Network of Worker Cooperatives, and Weeksville Heritage Center.
#BrooklynGives and the Spark Prize are made possible with the generous support of lead sponsors Cleary Gottlieb Steen & Hamilton LLP, Sweet ‘N Low, Take-Two Interactive Software, Inc., and Kirkland & Ellis LLP.
About Brooklyn Community Foundation
Brooklyn Community Foundation is on a mission to spark lasting social change, mobilizing people, capital, and expertise for a fair and just Brooklyn. It is the first and only public foundation solely dedicated to Brooklyn’s charitable community, working in partnership with generous donors and community leaders to advance racial justice and bolster vital nonprofits. Since its founding in 2009, the Foundation and its donors have provided over $60 million in grants to more than 300 nonprofits in Brooklyn and beyond. Learn more at www.BrooklynCommunityFoundation.org.
Joanna Gallai, email@example.com, 347-361-8687