#BrooklynGives Aims to Raise $1M for COVID-19 Relief on #GivingTuesdayNow

Donations at BrooklynGives.org will support Brooklyn Community Foundation’s Brooklyn COVID-19 Response Fund and frontline nonprofits in hardest hit areas


April 30, 2020 -- Brooklyn Community Foundation is announcing the #BrooklynGives for COVID-19 Relief campaign to raise $1 million on #GivingTuesdayNow, a global day of giving and unity set to take place on May 5, 2020. Donations for frontline nonprofits working in the borough’s communities hit hardest by the coronavirus pandemic are now being accepted at BrooklynGives.org

Giving Tuesday, the organization behind the world’s largest single day of giving which takes place annually on the Tuesday after Thanksgiving, has created #GivingTuesdayNow as an international emergency response to the unprecedented need caused by COVID-19. The day is designed to drive an influx of generosity for communities and nonprofits around the world. 

#BrooklynGives for COVID-19 Relief is calling on Brooklynites to pledge to give where they live via the #BrooklynGives donation platform to help their most vulnerable neighbors struggling with the severe health, economic, and social impacts of the coronavirus epidemic, particularly communities of color. Donors can give to the Foundation’s Brooklyn COVID-19 Response Fund or to over 100 local nonprofits with profiles at BrooklynGives.org.

According to New York City’s Coronavirus Tracking Project, and Johns Hopkins University, Brooklyn has the highest number of probable deaths in New York City and the highest fatality ratemaking it one of the hardest hit areas in the world.

“In the weeks since the crisis began, we have seen incredible generosity and courage in the face of devastating loss, fear, and uncertainty,” said Brooklyn Community Foundation President and CEO Cecilia Clarke. “Brooklyn neighbors are truly united in this fight, and we are proud to join communities around the world that are also grappling with the unprecedented impacts of COVID-19 to lift up hope, solidarity, and compassion. Thank you to everyone who is standing beside us to support and sustain essential nonprofit lifelines serving our communities.”

Brooklyn Community Foundation aims to raise $1 million through the #BrooklynGives for COVID-19 Relief campaign: $500,000 for the Brooklyn COVID-19 Response Fund to be able to provide 50 new grants, and $500,000 in additional direct aid to over 100+ organizations that have already received grants from the Fund. 

The Foundation is already half-way to its $1 million goal. An anonymous donor has pledged $250,000 toward the Brooklyn COVID-19 Response Fund for #GivingTuesdayNow, and Brooklyn Community Foundation is providing $2,500 matching grants to all COVID-19 Fund grantees to encourage their supporters to participate in the campaign. 

The Foundation launched the Brooklyn COVID-19 Response Fund on March 12th with an initial commitment by the Board of Directors of $600,000 from its endowment. In the weeks since the Fund’s creation, the Foundation has raised an additional $2.7 million from nearly 1,000 donors to provide immediate and long-term grants to nonprofits working to address the health, economic, and social impacts of the pandemic in Brooklyn, especially in communities of color. 

In the first phase of the Fund’s response, the Foundation has been issuing weekly Immediate Response grants of up to $10,000 to grassroots, community-led organizations providing emergency food access, financial assistance, and social support for the most vulnerable residents. As of the week of April 27th, 106 organizations have received Immediate Response grants. Additional grants have gone to sustain grassroots, community-led nonprofits that are grantees of the Foundation’s annual grantmaking initiatives, bringing the total awarded to over $2 million. 

Brooklynites are encouraged to take the pledge to “Give Where You Live” on #GivingTuesdayNow at BrooklynGives.org and share the call to action with their neighbors on social media with the hashtag #BKNeighborsUnite. The Foundation created the #BrooklynGives donation platform in 2017 to connect Brooklynites to critical nonprofits and causes in partnership with the Giving Tuesday movement. 




About Brooklyn Community Foundation

Brooklyn Community Foundation is on a mission to spark lasting social change, mobilizing people, capital, and expertise for a fair and just Brooklyn. It is the first and only public foundation solely dedicated to Brooklyn’s charitable community, working in partnership with generous donors and community leaders to bolster vital nonprofits, strengthen neighborhoods, and increase opportunities for youth. Since its founding in 2009, the Foundation and its donors have provided over $50 million in grants to more than 300 nonprofits in Brooklyn and beyond. Learn more at www.BrooklynCommunityFoundation.org.


About #GivingTuesdayNow

#GivingTuesdayNow is organized by GivingTuesday, in partnership with its global network of leaders, partners, communities and generous individuals. GivingTuesday is a nonprofit organization that is dedicated to unleashing the power of people and organizations to transform their communities and the world.