24-Hour Local Giving Day Encourages Brooklynites to “Give Where They Live” with $100,000 Match and More

#BrooklynGives Campaign Aims to Raise $1 Million for 100+ Local Nonprofits on Tuesday, Nov. 27th

(Brooklyn, NY) – Brooklyn Community Foundation is setting out to prove that Brooklyn is not just New York City’s biggest borough, it also has the largest heart this holiday season with #BrooklynGives on Giving Tuesday, a 24-hour local giving campaign that aims to raise over $1 million for community-based nonprofits across the borough.

On Tuesday, November 27th—the Tuesday after Thanksgiving celebrated around the world as Giving Tuesday—Brooklyn Community Foundation, the first and only public foundation dedicated to the borough’s charitable community will launch #BrooklynGives. The campaign is open to any Brooklyn-based 501c3 nonprofit organization. More than 150 nonprofits have registered to be featured on the campaign’s website, www.BrooklynGives.org.

The Foundation initially created the campaign in 2016 to showcase the giving capacity of this great borough. Brooklyn residents are encouraged to make a donation of any size to one or more local nonprofits from midnight to 11:59PM on November 27th at www.BrooklynGives.org. The Foundation and its #BrooklynGives sponsors—National Grid, Santander Bank, Sugar in the Raw, Cleary Gottlieb, and Industry City—are underwriting additional donations throughout the day, including Brooklyn Community Foundation’s $100,000 match for 20 organizations that are finalists for its annual Spark Prize, which honors Brooklyn’s leading nonprofit changemakers.

“#BrooklynGives on Giving Tuesday is on track to become the most charitable 24 hours in Brooklyn thanks to the incredible generosity of all those who care deeply about Brooklyn’s communities and the nonprofits that make our borough great,” said Brooklyn Community Foundation President and CEO Cecilia Clarke. “This campaign makes it easy to discover and support effective and inspiring organizations right in our own backyards, while participating in the largest single day of giving in the world, Giving Tuesday. We hope every Brooklynite will join us to GIVE WHERE YOU LIVE!”

The 24-hour giving day will start with an official #BrooklynGives Kickoff Celebration from 8-10AM at National Grid’s Auditorium, located at 1 Metro Tech in Downtown Brooklyn. The free and open to the public event will feature three panels showcasing outstanding local nonprofit organizations, moderated by Errol Louis (NY1’s “Inside City Hall”), Heather McGhee (national progressive activist), and David Belt (founder of New Lab at the Brooklyn Navy Yard), as well as live updates on fundraising totals throughout the program.

“National Grid is committed to making a difference in the lives of others by strengthening our local communities and making a lasting impact where we live and work,” said Rudy Wynter, President & COO, National Grid Transmission, Generation and Energy Procurement. “The collaborative effort of #BrooklynGives supports local organizations that have a shared commitment to making the Brooklyn community stronger.  We are pleased to help lead the Brooklyn Community Foundation’s effort to celebrate and encourage Brooklyn’s changemakers.”

“At Santander Bank, we believe that respect should be the foundation for everything we do, including how we engage in the communities where we live and work,” said Jesse Villarreal, Santander’s Executive Vice President, Interim Corporate Social Responsibility Director and Government Affairs and Public Policy Director. “We are thrilled to support the Brooklyn Community Foundation’s efforts to raise awareness and contributions for community-based organizations in Brooklyn.”

Giving Tuesday was founded in 2012 by the 92nd Street Y as an alternative to the shopping events of Black Friday and Cyber Monday after Thanksgiving. It has since become a global phenomenon and an unofficial kickoff to the holiday giving season, inspiring millions of people to give back and support the causes they believe in. In 2017, nonprofit organizations raised over $300 million online on Giving Tuesday.


About Brooklyn Community Foundation

Brooklyn Community Foundation is on a mission to spark lasting social change, mobilizing people, capital, and expertise for a fair and just Brooklyn. It is the first and only public foundation solely dedicated to Brooklyn’s charitable community, working in partnership with generous donors and community leaders to bolster vital nonprofits, strengthen neighborhoods, and increase opportunities for youth. Since its founding in 2009, the Foundation and its donors have provided over $35 million in grants to more than 300 nonprofits in Brooklyn and beyond. Learn more at www.BrooklynCommunityFoundation.org.

About the Spark Prize

The Spark Prize is named for Brooklyn Community Foundation’s mission to spark lasting social change and awards $600,000 annually to Brooklyn nonprofits. To apply for the Spark Prize, organizations submitted a 1,000 word essay demonstrating their deep history in Brooklyn; commitment to racial equity; strong values; and a dynamic vision for the future of their work in Brooklyn and beyond.

This finalists for this year’s Spark Prize are Arab American Association of New York, Atlas:DIY, Bard Prison Initiative, Bedford Stuyvesant Restoration Corporation, Bed-Stuy Campaign Against Hunger, Brooklyn Community Pride Center, Brooklyn Legal Services Corporation A, CASES, The Center for Urban Pedagogy, Cypress Hills Child Care Corporation, Extreme Kids & Crew, Girls for Gender Equity, The HOPE Program, IMPACCT Brooklyn, Neighborhood Housing Services of Brooklyn, Red Hook Community Justice Center, Sadie Nash Leadership Project, Safe Passage Project, VOCAL-NY, and Weeksville Heritage Center. Learn more at www.SparkPrize.org.

About Giving Tuesday

Giving Tuesday is a global giving movement that has been built by individuals, families, organizations, businesses and communities in all 50 states and in countries around the world. Occurring this year on November 27, Giving Tuesday is held annually on the Tuesday after Thanksgiving (in the US) and the widely recognized shopping events Black Friday and Cyber Monday. Giving Tuesday inspires people to take collective action to improve their communities, give back in better, smarter ways to the charities and causes they believe in, and help create a better world. Giving Tuesday demonstrates how every act of generosity counts, and that they mean even more when we give together.


Media Contact: 

Liane Stegmaier, VP of Communications and Strategy